Word: brandings
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...Shock Doctrine: The Rise of Disaster Capitalism, Naomi Klein, best known for her 2000 book No Logo: Taking Aim at the Brand Bullies, explores how capitalism came to dominate the world, from Chile to Russia, China to Iraq, South Africa to Canada, with the help of violent shock tactics in times of natural disaster or tragedy. Released in the U.S. September 18 and throughout Europe and Canada the week before that, the book counters the theory that unfettered capitalism and a successful democracy go hand-in-hand. TIME sat down with Klein to discuss her conclusions, the research process...
...Bill Bradley in 2000 and Howard Dean four years ago. But the outcome has always been the same when these phenomena have come up against more conventional rivals who appeal more explicitly to the populist voters that make up the Democratic Party's base. So while the Obama brand has a certain cachet--celebrities like Halle Berry have been photographed around Los Angeles wearing Obama T shirts--Obama the candidate is having a hard time breaking...
...best price. Industry analysts speculate that the One-Lakh Car may revolutionize assembly, with some parts glued together rather than welded or bolted. Even so, Tata officials acknowledge that profit margins will be slim. The company is counting on high sales volume to generate significant earnings and create brand loyalty among customers, who will probably trade up to more profitable models in the future...
...ordeal: Recent Czech press reports allege that Anheuser-Busch had been in talks with a close, though unofficial, adviser to the Czech Prime Minister about buying the last major post-communist brewery still in state hands - which also happened to be the Czech namesake of its flagship brand. "The truth is that I would have to quit drinking beer altogether," Moravec grunts at the prospect of a new owner tampering with the Budvar magic. "Better that than to drink some slop...
...court cases and administrative proceedings worldwide, Budvar and Anheuser-Busch have tangled over which brewer gets to call its suds Budweiser. (Through the outcome of an agreement earlier in the century, Budvar beer sold in North America, for example, is called Czechvar. In much of Europe, the Anheuser-Busch brand is marketed...