Word: brandings
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...reggaeton. Feeds on: Smirnoff Ice, Felipe’s, whatever’s in that Solo cup. Where to find them: Outside the door of your party, Quincy courtyard, the shuttle. 2) Lanyardus Preparitus Previously known as Redfolderus Maximus, this species emerges from its summer cocoon with a brand new wardrobe and another impressive line on their resume. Routinely, care packages arrive from their native habitat, allowing them to continually replenish their stores of energy. Feeds on: Greenhouse Cafe, study break snacks, cookies from home. Where to find them: Entryway meetings, every Core class, info-sessions. 3) Fopasaurus Rex Upon...
...Saturday, a long line of students, locals, and tourists snakes around Mass Ave. They are waiting for a crowded table at a hamburger joint that’s soaked in equal parts fry grease and Hollywood kitsch. Don’t they know that there’s a brand-new Qdoba franchise down the block, stocked with burritos, stainless steel, and plasma TVs?Bartley’s Burger Cottage has been packing them in since 1960. “Just good burgers, fast service. I guess it’s an institution,” says Joy Shean...
...beginner’s guidebook,” with “frivolous, silly” humor. The report, which was based on four San Francisco focus groups, suggested that Let’s Go discontinue its guides and reopen with a different brand name. “It is extremely difficult to change an image of a brand which has lost its stature as a leading brand, especially when the re-positioning is not supported by heavy marketing and advertising dollars,” the report read. “It may be more prudent (and cost effective...
Harvard, wary of Kleenex’s fate, has always taken special care to protect its brand. The employees of the Harvard Trademark Program, with an official Orwellian mandate to “protect and control” Harvard’s brand identity across the world, show up to work each day to ensure that, Heaven forbid, no street vendor in Dakar or Dot sells an unlicensed T-shirt with our sacrosanct insignia on it. The Harvard name does not merely signify unrivaled academic power—it signifies the registered trademark of unrivaled academic power, full rights reserved...
...Harvard of Hair,” which all employ that precious trademark to indicate the acme of some discipline. No doubt this gives the good people at the Trademark Program troubled dreams and indigestion, but the fact remains that Harvard is already a global brand, and its name long ago jumped the Trademark Program’s semantic fences...