Word: brandings
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...American brand they are most interested in owning: Calvin Klein...
...occurs in the industry, it is often the work of a powerful and creative woman. The entrepreneurs, CEOs and designers (there's even a muse) presented on the following pages are most often defined by their determination and fearlessness?from the CEO who is reinventing and reviving the YSL brand to the entrepreneur who brought the Internet big-ticket luxury to the designer who gave Dior fine jewelry a whole New Look...
Beauty buying habits: The most popular purchase is fragrance?which can mean anything from a foreign brand to a local or custom-made scent. Most consumers who buy fragrance are responding to either the reputation of the brand or an advertisement they have seen. Thirty-four percent of respondents said they bought a particular perfume because it was expensive...
...recently attended a panel discussion about luxury in the year 2012. Naturally, talk turned to brands and the need for increasingly unique products and experiences. One panelist dismissed the idea of luxury altogether, arguing that it had become too accessible. Another defined the future of luxury as one-of-a-kind experiences, like a group of hedge-fund managers who recently paid top dollar to be dropped into the middle of the Amazon. Uniqueness is something, along with quality, that luxury consumers desire universally?who doesn't covet that one-of-a-kind object, whether it be an Herm?...
Homegrown When it comes to total brand awareness, Russian consumers are loyal to two local talents: Vyacheslav Zaitsev and Valentin Yudashkin. Although they both produce ready-to-wear and haute couture collections, Yudashkin is perhaps the closest thing Russia has to an international fashion celebrity, with shows in Paris, a boutique on one of Moscow's best-known streets, and lines of jeans, porcelain, fine jewelry and sunglasses...