Word: brandings
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...behind the counter at Elizabeth Arden led to 25 years in the beauty business, culminating in a job working for Estée Lauder as regional sales and marketing director for Asia. A haphazard search for wide shoes led Wong to Ferragamo and eventually into fashion. Soon she was the brand's distributor for Hong Kong before moving to New York City to run Ferragamo's U.S. flagship stores. But sensing the potential of China, Wong moved back to Hong Kong in 1992 and became the founding shareholder in ImagineX. By 1994 she had opened the first Maison Mode store...
...Hermann, and to save the brand, she has decided to change it. Hence the handbag...
...chairman François-Henri Pinault, who was a classmate of Hermann's in business school, insists she personifies the brand. He snatched her away from PPR rival LVMH Moët Hennessy Louis Vuitton, where she was running ready-to-wear at Dior, as much for her winning record as for her provenance. "Not only does Valerie have all the professional skills," Pinault says, "but she is the YSL woman. She is French, and YSL is the most French of brands. And being an active woman and by her feminine instincts, she will have ideas come...
...Google photos of Hermann, she looks every bit the image of the sleek luxury-brand executive: severe and pulled together in a very French-women-don't-dare-get-fat way. But in person, she has an easy manner and is even a bit tousled. In the tearoom of the Plaza Athenée, around the corner from YSL's headquarters, Hermann stands out among the rich European women wearing tight jeans and toting suitcase-size designer bags. Angular and petite, she arrives carrying a miniversion of the patent-leather Downtown bag and unravels herself from an Army green trench coat...
...every student. Hermann turned down an entry-level post at L'Oréal in order to supervise special projects at the Comité Colbert, a luxury-goods trade association. (Maureen Chiquet, Chanel's global CEO, who is the same age as Hermann, started at L'Oréal as a brand manager for hair color.) When a L'Oréal director inquired why Hermann went elsewhere, she told him, "I didn't want to spend my days selling shampoo in the south of France...