Word: brandings
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...quickly became a scene in Manhattan; Mick Jagger, Andy Warhol, Allen Ginsberg and Paul Simon all rocked out to bands that were signing record deals left and right. Musicians like the Police, Bruce Springsteen and even Alan Jackson all graced Kristal's stage. CBGB became an icon and a brand...
Using DBS in severely brain-damaged patients may be a brand-new breakthrough, but the technology has already proved itself as a treatment for the tremors of Parkinson's disease, is nearing Food and Drug Administration (FDA) approval for obsessive-compulsive disorder (OCD) and is in clinical trials as a therapy for depression. Studies suggest it could also help control symptoms of Alzheimer's disease, dystonia--or paralytic muscle rigidity--epilepsy and even some addictions. "DBS is like a pacemaker for the brain," says Cleveland Clinic neurosurgeon Ali Rezai, who performed the operation on the brain-damaged man. "We pinpoint...
...Brand recognition is an effective shelling tool only if the consumer is aware of the product linked to the name and the name conjures a pleasant memory. Until I read the story "Why We Buy" [Aug. 27], I thought that HeadOn was an ointment designed to lighten facial scars, not the homeopathic headache cure that it is, thanks to its maker's ambiguous ad campaign. No matter how often I've heard the commercial repeat the name HeadOn, I never would have bought the product, thinking I had no use for it. Now that I know what...
Joseph Scalzo, chief executive of Dean Foods' WhiteWave, which manages the Horizon Organic brand, invited Kastel to the company's Idaho farm in June 2006. Scalzo outlined the company's plans to spend at least $10 million expanding the farm's pasture, enabling cows to graze at the same time. But by that visit, Cornucopia had already embarked on its report card project - and had mailed Horizon and other farms its survey with 19 questions, ranging from how many cows were on a farm to whether they were treated with antibiotics. Scalzo says Horizon declined to participate in the survey...
...keep the fun going, Viking plans to venture into even more arenas, like sponsoring its own PGA tour event this fall to enhance its lifestyle-brand image. As the Chambers stove on which Carl modeled Viking demonstrated, turning 20 is something to be celebrated, but it doesn't guarantee that you will be around forever...