Word: brandings
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...putting sole responsibility on parents, says Linn, doesn't address the increasing relentlessness of the marketing they face. Consider Disney's Princesses, a lucrative brand built on sub-par, straight-to-DVD sequels to animated Disney classics like Cinderella and Snow White and the Seven Dwarfs. Even the "parenting advice" section of Disney's Princesses website entreats mom and dad to "Cuddle up with your little princess and her favorite Disney Princess doll ... as you read her her favorite story." Nowhere does it say what to do if your little princess is throwing a temper tantrum cause...
...they tempted to pull another Goldwater and lose spectacularly, on principle, as they did in 1964? If the straw poll is any test, the answer is no. The Paul forces turned out mostly to be nonvoting out-of-staters. Tancredo tanked. The Iowans, including Taylor, even chose the milder brand of Christian conservative, former Arkansas Governor Mike Huckabee (with 2,587 votes), over Brownback (2,191). Huckabee, a Baptist preacher, went easy on Jesus in his tent, performing Devil in a Blue Dress, among other secular classics, with his rock band, the Capitol Offense. (I thought his bass playing...
...Browsing through the top 25,000 most popular celebrity searches, the living significantly outnumber the dead in popularity. Oprah continues to be the most searched for celebrity (although those searches may also be for the Oprah brand; the woman and her empire are at times indistinguishable) over the last several years. There have been brief interruptions by Britney Spears, Paris Hilton and Antonella Barba. But in the last two years, only one celebrity death has been able to rival the Oprah machine, if only for one week, at the beginning of February...
...Merloni, invested heavily but never managed to turn a profit, and announced in early 2005 that a buyer had to be found if the 94-year-old company was to survive. With no Italian bidders, offers came from Russia and Britain, though they were focused merely on acquiring the brand. Qianjiang, instead, which turns out 1.2 million scooters a year in China, saw value in buying - and relaunching - Benelli's design and production. That would give them a foothold in the European market, and the move had an industrial logic: unlike Japan three decades earlier, China still lags well behind...
...main responsibility for Yan "Klara" Haimei, Qianjiang's chief in Pesaro, is to watch Benelli's balance sheet, leaving design and production in the hands of the Italians. Both the Chinese and Italian managers emphasize that the aim is to boost the Italian brand while improving the performance of the smaller and simpler Chinese scooters. It's a question of knowing your markets. The 500cc motorcycles popular with European and American riders are not even permitted on Chinese roads. Says Marconi: "In China they've produced the same scooter for the past 20 years." Marconi says the equation...