Word: brandings
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...when bankers love to talk art and artists love to talk money, the line between commerce and creativity is not so much blurred as virtually erased. Take a look at Paris. The city of art museums is now a city of "brand museums"-foundations established to showcase the past and present output of a particular designer label. Louis Vuitton has one. So does the crystalmaker Baccarat and the silversmiths Christofle...
...grant, the embroidery project started out small, but the quality of its product soon got the attention of the international fashion industry. Today, form-hugging jeans and sexy silk blouses embroidered by the traditional craftswomen of Siwa grace the catwalks of Milan for Italian designer Ermanno Scervino, while the brand name Siwa Creations sells in exclusive outlets in Turin, Florence, London, Paris and New York. "We wanted to make an authentic line that was wearable by a modern woman anywhere in the world," says Laila proudly...
...Everyone would want to borrow the Harvard label; it’s a great brand,” Nye says...
...fired Patricia O’Brien, Gross’ deputy and a central player in the growth of what some professors considered the corporate culture of University Hall. O’Brien had long been a leader of the attempt to market the College and create a brand name...
...hand, we have Harvard, Inc.—Harvard as global brand, Harvard as multi-billion dollar investor, Harvard as a king of real estate on both sides of the Charles River. Over the last decade, the Corporation and its managers, equating financial growth with Harvard’s “educational mission,” have managed to transform whole portions of the University into the spitting image of a for-profit big business...