Word: brandings
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...meetings have ended, the smoke is white, and Harvard College has a brand new curriculum. The infamous Core Curriculum, a relic of the last Bok administration, has finally been sent to its demise and in its place will stand a new general education system...
...park benches," says Maurice Pratt, C&C chief executive. Cider was commonly sold in large plastic bottles at discount prices, bolstering its cheap image. In Ireland, C&C's cider is called Bulmers Original (it's the same thing as Magners, but drinks company Scottish & Newcastle owns the Bulmers brand outside Ireland). Struggling with stagnant sales in the 1990s, C&C decided dowdy Bulmers needed a makeover. It cut the alcohol content to 4.5% (about the same as most beers) and intensified the apple flavor. More distinctively, the reformulated drink has been designed and marketed to be poured over...
...successfully ventured into Northern Ireland in 1999. It conquered Scotland in 2004 and 2005, hit London in 2005 and took on the rest of England in 2006. British rivals maintain that C&C is just riding a wave of popularity, not creating it. Sales of Strongbow, an S&N brand that boasts a 60% share of the U.K. cider market, have grown consistently for four years, the company says. Analyst O'Reilly disagrees, calculating that more than 70% of cider's recent growth is attributable to Magners. Certainly, rivals have dashed to bring out their own over-ice ciders...
...Harvard University’s central athletics building across the Charles River, and you’ll see history hanging on the walls. Decades of team photographs line the corridors, testaments to the fact that the Ivy League was an athletic conference long before it became the most powerful brand name in higher education...
Projects to combat access to typically “white” sports—and not engaging in what fencing head coach Peter Brand deems ethnic “bean counting”—might be the initiative with the most positive, lasting impact...