Word: brandings
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...cider or beer on offer. But price be damned, say British drinkers, who are acquiring a growing thirst for ciders in general, and premium ones in particular. Cider consumption in Britain jumped 35% last year - an increase analysts have dubbed the Magners effect. That's a tribute to a brand that has reinvented the centuries-old drink. Magners only became widely available in Britain last year, and it has already grabbed 13.7% of the cider market. In C&C's fiscal year ending Feb. 28, Magners' U.K. sales soared 262% to $431.2 million. "It took off like a virus," says...
...personal, involved, independently-minded assertion, your only job is to keep me awake. When I sleep I give C’s. How? By FACTS. Any kind, but do get them in. They are what we look for—a name, a place, an allusion, an object, a brand of deodorant, the titles of six poems in a row, even an occasional date. This, son, makes for interesting (if effortless) reading, and this is what gets A’s. Underline them, capitalize them, insert them in the top, “Illustrate...
...impressive. The average household donates 3.1 percent of its income each year, or about three dollars a day per person. The average Starbucks customer also spends $3 for her cup of morning coffee. The extent of our consumer culture, from big screen TVs to name-brand clothing, belies our charitable spirit...
...which he sold to Southwest, and WestJet in Canada. Forced by a non-compete clause with Southwest to stay on the sidelines, he spent years figuring out JetBlue. He raised a ton of capital so he could weather any early storms or cut-throat price wars. He bought brand new Airbus A320s to give customers confidence; he equipped them with satellite TVs and gave you enough seat room so that you could open a newspaper without slapping the passenger next to you. He ran the company out of New York's under-utilized JFK airport as opposed to the tumultuous...
...comes to presidential piety, and Eisenhower, a Presbyterian convert raised by Jehovah's Witnesses, benefited from discussing spirituality in the most general terms. Romney has repeatedly said that "I think the American people want a person of faith to lead the country. I don't think Americans care what brand of faith someone...