Word: brandings
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...always tempting to define most French musicians by where they fit on the Chanson Française spectrum, that openly defined yet traditional Gallic brand of dramatic songcraft made famous by singers like Charles Aznavour and Edith Piaf decades ago. Is a band's m.o. to perform "chanson" with an ironic rock twist? Is that chanteuse doing classic chanson writ modern? It seems that French musicians can't just simply be musicians. But Keren Ann can, and she's not even French...
...faithful are no ordinary sports fans. Passion for the team is more than just a hobby; it is an invisible brand that instills a collective social identity into denizens of the Northeast. At first blush, Northampton hipsters share little in common with Nantucket preps, but they both kneel at the alter of Big Papi...
...fetched just $3 billion before word of his bid leaked out on May 1. Also important is the signal that he's very serious about his Fox Business Channel, which is due to launch later this year and would get a big boost from the Journal--and Dow Jones--brand...
...most successful products, of course, use these thousands of scents in perfumes. In 1996, Estée Lauder's Clinique brand wanted to put joy in a bottle. What does happiness smell like? IFF's smell scientists have been studying the psychological and physiological responses evoked by fragrances since 1983, so they answered that question with research rather than poetry. They blended dozens of scent notes from flowers, herbs, plants and fruits and tried them on hundreds of test subjects. The citrus-heavy perfumes were consistently associated with joy, well-being and, well, happiness. Clinique Happy, which has earned a queen...
Within an hour of waking, many Americans interact at least five times with companies most of them have never heard of. Lather up with any popular brand of shampoo or soap in the shower; apply deodorant; brush your teeth; and put on sunblock, skin cream or hair gel, and chances are you are relying on creations touched by IFF, Givaudan or smaller competitors like Firmenich and Symrise. IFF's five largest customers, according to a recent JPMorgan report, are Procter & Gamble, Unilever, Colgate, Estée Lauder and Pepsi...