Word: brandings
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Marketing expert Tom Doctoroff, head of greater China for ad agency JWT, says brand names are particularly effective in China as its nouveau riche try to emulate the West's fashionistas. "The halo effect can be very powerful here," he says. "Most retailers are just now following H&M's lead in this area...
...assumption), decisions will be made based purely on value when all of the facts are present. In reserving a hotel room, if I can ascertain the detail, quality and price of every available hotel, my lodging choice is a matter of logic. Factors such as advertising and brand suddenly become irrelevant to my decision...
...comfortable bad-mouthing almost everyone, there are some things, in the world of rock, that are sacred. “The altar of U2 is a place where I would kneel,” says Jenkins. “We did 11 dates with them. We were just super brand-new and we were at some gigantic stadium and Adam Clayton walked in with a case of Guinness,” says Jenkins with boyish glee. “Isn’t that great? He walked in with a case of Irish beer, he just walked...
...enjoyed watching Natalie Portman spout a foul-mouthed, gender-bending rap and seeing Justin Timberlake bequeath a lady with his genitalia, you’re already familiar with Andy Samberg, Akiva Schaffer, and Jorma Taccone. The trio have brought their demented brand of smart-but-silly comedy to the otherwise vanilla airwaves of “Saturday Night Live,” where the latter two write sketches and Samberg, a heartthrob who happens to be hilarious, has made a splash as the show’s newest star...
...However, what I want to focus on is the personal aspect of this particular brand of poverty, from a student’s perspective. We often talk about homelessness in broad terms, the real facts are more than just numbers—it’s people. No matter what we may think about their work ethic, no matter what people may say about how they got in that situation, they are still sleeping outside at night...