Word: brandings
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...Senate Republican leader Mitch McConnell's deft political outmaneuvering of the Democrats over a terrible war that Kristol himself helped sell. The callousness he displayed about the suffering of thousands of Americans and millions of Iraqis is outrageous. Maybe he should stop smiling, for decency's sake. Avi Brand, Alexandria, Virginia...
...also optimistic, quixotic, even. Journalists dismissed CBS CEO Les Moonves, a show-biz guy and former actor, for taking it on himself to "blow up" the news. But at least he believed something few of them did: that the evening news could reverse its long decline, attracting brand-new viewers with all their original teeth, rather than just fighting over a shrinking...
...religious order, yet total U.S. Chartreuse sales rose 18% last year because the monks got religion when it came to marketing. Green Chartreuse, which was first sold in 1764, retails in the U.S. for $40 to $45 for 750 ml. Jean Marc Roget, president of Chartreuse Diffusion, the brand's marketing arm, says the brand's updated website--"more modern, colorful and informative"--helped bring about worldwide sales of a million bottles of Green, V.E.P. and Yellow, totaling $13 million. "Many professional sommeliers, bartenders and maître d's love to know the history of the liqueur," says Roget...
...other words, because of his strong brand, Giuliani didn't have to go on bended knee, like an ordinary politician, to the man who was to become his campaign-finance chairman. Instead, weaving a web of potential major donors became just another enterprise of Giuliani Partners. With one hand, the firm signed contracts to advise such security-conscious businesses as Entergy (a leading U.S. nuclear power plant operator) and Broadwater Energy (which hopes to build a liquefied-natural-gas terminal in New York's Long Island Sound). With the other hand, the company began reaching out to such key Bush...
...perhaps this muted approach is intentional. He chooses to avoid the center of the room as long as possible. And whenever he faces the press, Giuliani makes sure his handlers shout "Last question!" just moments after the first question is uttered. No news is good news for the Giuliani brand, and every quiet week that passes, the unlikely candidate is one week closer to rewriting the rules...