Word: brandings
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...mayor to being President without holding an office in between. Giuliani passed up a chance to run for the Senate in 2000; instead, the years since he left city hall have turned into an experiment in information-age politics. Rather than build his r?sum?, he has been building his brand...
...centers, basketball arenas and political rallies, the name Giuliani (pronounced ka-ching!) has been used to sell concepts like public safety, the repair of bankrupt companies and the ability, as Kipling put it, to keep your head when all about you are losing theirs. In a word, the Giuliani brand stands for leadership: the one-word title of his book and the mantra of his staff members...
...truth, it is unlikely that many Americans will fight too hard even for this more modest form of egalitarianism. This is because many crave the self-help genre’s stern brand of personal responsibility. Lisa Nichols, an author who appeared on Oprah, says her attitude to those who attend her workshops is, “I don’t want to know [your sad story].” What can come off as callousness towards undeserved suffering, is strong medicine for others. Another popular book, “Rich Dad, Poor Dad,” published...
...Benjamin’s absurdist brand of humor was supplemented by recurring images present throughout the play in the actors’ costumes (designed by Gul N. Dogusan) and in the set (designed by Khadija Z. Carroll...
...necessarily the right choice for them. That’s something some Harvard students might be able to identify with, or at least understand.” Those disappointed with their experience “might feel that they got a raw deal, that the allure of the brand name enticed them—they were beguiled and charmed into coming to a place that didn’t live up to its reputation...