Word: brandings
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Well, not so fast. Turns out Peters never really did run the company, although he was its chairman and the owner of some of its well-known programs like Wow! Projects and Brand You. The story of the company's postdivorce ascent reflects its struggle with and ambivalence over the Peters legacy--the inspiration of his driving passion and the pitfalls of his provocateur's stance and über-guru status. And it raises the question of whether theorizing about management has much to do with managing...
...Peters. He says he got talked into lending his name to some smart people he liked so that they could do consulting and leadership training. Meanwhile, he was writing, catching successive waves of the business zeitgeist and playing the lecture circuit. "I have worked at building a brand but not through training and consulting," Peters says. "I'm an ideas person." If Bluepoint says they're doing better without him, he says with a chuckle, "Good for them. I love those guys...
...Brand, Alexandria...
...Gipper would probably have had little patience for all the fretting his party is doing over its brand. But he also understood, because he embodied the idea, that progress comes from going up against the status quo. To become "creators of the future," as he called his compatriots, he might have suggested that they look back to their past...
...nine weeks since his inauguration, Governor Deval L. Patrick ’78 has had his share of public relations gaffes, sullying his heretofore-sterling public image. But while it would be premature to brand him a disappointment based on a few weeks of slip-ups, Patrick needs to return to the optimistic and inclusive message that excited so many and punched his ticket to the State House. According to a recent Associated Press report, Patrick’s recent moves have included appointing a $72,000 a year secretary for his wife, upgrading his state car from...