Word: brandings
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...Perhaps you already know what awaits you at a boutique hotel. Your room will look as if it were put together by Balinese decorators after a daylong brainstorm with brand managers from the Body Shop. The door opens onto a space of dark wood, coarse textures and handmade soaps. Here's the bathroom with glass walls; there's the bed of Frette linen, beside it an unglazed platter bearing (but of course) a single mangosteen. Yoga mats and aromatherapy oils proliferate in drawers like the Gideon Bibles of yore. And there are miserly arrangements of foliage. Fine hotels used...
...designs for MobiTV's user interface, the screen configuration that consumers navigate to get to the programs they want, which also helps define the brand visually. He cut his teeth eight years ago designing PC software for a long-dead start-up called DoDots, then spent five years on DVR software design at TiVo--creator of another revolutionary product and one, he says, "people can no longer imagine living without...
...watched European carriers give up trying to create mobile-TV services in-house and start looking for outside vendors to handle them, which is MobiTV's opportunity. It's a classic make-or-buy situation; Johansson is in the middle of it. Says he: "They are the brand name. We are the one to run this service and develop the technology...
...this past weekend’s IFA Individual Championship for women’s foil as Harvard won its third consecutive IFA three-weapon title. “You never know what even an experienced fencer is going to do for you in the first year,” Brand said. “But in this case all three of them have absolutely shined throughout the year and have just gotten stronger as the season has proceeded.” Although Goldfeder, Pensler, and Podolsky may be rookies on the collegiate level, each arrived on campus accomplished in club...
...reassuring that companies are responding to shoppers’ scruples. Though faddish and flat, lifestyle branding need not be condemned. We can continue to shop for whatever quasi-moral brand reflects our values, without imbuing the experience with undue significance. We wouldn’t want to mistake the checkout line for the road to virtue...