Word: brandings
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...That's precisely why Aussie Vineyards chose NASCAR as a way to break into the highly competitive U.S. wine market. With an Aussie Vineyards car and Australian driver Marcos Ambrose, the company wanted to leverage a fan base known for being fiercely brand loyal. NASCAR gave them access to large volume retailers and distributors that they were able to network with in corporate entertaining suites at tracks all over the country. The strategy paid off late last year when Aussie wines secured valuable shelf space in Kroger Company stores and a few other chains. "By exposing ourselves to the distributors...
...really came together as a team. Especially after all of the trials and tribulations of the year, between Sam Cross’s illness and people leaving the team, it was great to overcome those obstacles.” Prior to the event, Crimson coach Peter Brand was not sure who he was going to put into the field of play. Riddled with injuries over the past weeks, Saturday looked to be a day of rest, a day for backup fencers in the relaxing IFA events. But healed hands and strengthened knees allowed the squad to play at full strength...
...Whole Foods (fresh or otherwise) aren't from the Northeast. Actually, it would be more accurate to say that the packages in which most Whole Foods groceries are sold say nothing about the food's origin. For instance, in the freezer section you can find Whole Foods' Whole Kitchen brand Breaded Eggplant Slices with Italian Herbs. The box tells you a wealth of information about the eggplant slices--that they contain wheat, dextrose and annatto (a dye); that they can be fried, baked or microwaved; that they have no trans fat; that they are "flavorful" and "versatile...
...which he launched in the early 1960s, included suits on behalf of victims of the nuclear accident at Three Mile Island in Pennsylvania, for whom he won some $30 million, and a much publicized 1971 suit by service-station operators against Big Oil for the right to sell any brand of gasoline. The operators won that right, and $37 million in damages, in a 1984 settlement...
...spite of his doctor’s pleas that he should stay home he made it up here and he looked great,” Brand said. “And his presence really gave us a great boost, and a lot of energy...