Word: brandings
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...organization with the most money to give to their man win.” Smaller voices not linked to power hitters will likely be muted, and there will be a disproportionate effect on minor political issues where special interests can easily dominate. The power of name-brand loyalty and corporate marketing skills in the American media should not be underestimated when it comes to influencing elections...
Toprak believes that Toyota's problems could prompt consumers to take a second look at American brands such as Ford and Chevrolet and could also boost Korean nameplates such as Hyundai and Kia, which have lineups that closely match Toyota's. Even European luxury makers such as Mercedes-Benz and BMW, which have been eclipsed by Toyota's Lexus brand, could benefit, he says...
Toyota officials insist that the company's reputation for quality, reliability and durability, which is at the heart of Toyota's brand appeal to consumers, will survive. Judging from the automaker's new advertising campaign - which extols the reliability and durability of the company's vehicles and notes that 80% of the Toyotas sold in the past few decades are still on the road - company executives are clearly concerned about the fallout from sharply rising recalls. Another sign of their anxiety: the automaker is stepping up plans to make some expensive safety options, like electronic stability control, standard...
...definitely had a problem coming off such an unusually long break and then going to the toughest tournament in the nation,” Brand said. “We suffered from a conditioning standpoint...you have to be in tip-top shape to perform at these tournaments, and we have to work on taking better care of our bodies...
...significant difference in the men, who have been struggling over the past two years,” Brand said. “They are trending up, and it is a very good trend...