Word: brandings
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Perhaps no brand uses a wider range of arctic berries and in more products than Lumene, a Finnish company more than 35 years old but launched in the U.S. only in 2004. Skyn Iceland is another brand that uses arctic berries throughout its entire range, specifically cloudberry and cranberry, which are part of the company's signature Biospheric Complex. But aside from this being a niche market for Nordic-focused brands, more mainstream cosmetics companies have embraced the trend as well. Orlane uses arctic cranberry seed oil in Hypnotherapy, a product meant to fight the effects of stress-induced aging...
...brand's debut collection consisted of about 100 styles, but Bass says this fall's line will offer closer to 300, with a wider range of products, a broader color palette and more accessories. Each pair of jeans, he adds enthusiastically, will be made out of organic denim. The Fair Indigo aesthetic, which falls somewhere between J. Jill and J. Crew, is casual but fashionable, aimed at the 30-to-50-year-old set. (Think silk jackets, alpaca scarves and cashmere sweaters...
...northeastern Brazil, and its amethyst-and-garnet geometric drop earrings are made at a Nepalese technical school in a community consisting largely of underprivileged families from the lower castes. The workers at one of the company's small Costa Rican cooperatives?where each sewer and cutter of the brand's twill pants and chinos helps make financial decisions?turned an exceptional profit last year and were able to give themselves a bonus of three months...
From the red carpet to the wrists of rap stars, Rolex is recognized as the ultimate symbol of luxury and one of the finest Swiss watches?even though its origins are not Swiss. The brand dates back to 1905, when Hans Wilsdorf of Kulmbach, Germany, opened Wilsdorf & Davis watchmakers in London. At the time, men's fashion favored large-face pocket watches, but Wilsdorf became obsessed with creating movements small enough to be worn on the wrist. So in 1908, inspired by the sound a watch makes when wound, Wilsdorf trademarked the name Rolex, which was both easy to pronounce...
...trumping higher-order concerns (e.g. ending genocide, disposing of dictators, protecting human rights) everywhere. As America’s high-mindedness is discredited in Iraq, the world is witnessing the last gasp of “big ideas,” and elsewhere, their replacement by a new brand of international politics colored by Russia and China...