Word: brandings
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...ConAgra, the Nebraska-based food conglomerate, quickly recalled its Peter Pan brand, which the FDA identified as the source of the problem. "We are truly sorry for any harm that our peanut butter products may have caused," said CEO Gary Rodkin, apparently referring to the severe diarrhea, fever and abdominal cramps consumers suffered for up to a week after infection. The first cases were reported in August, but 60% have arisen since the beginning of December...
...Nationwide, Americans consume almost a billion pounds of peanut butter annually, though that number may drop now that Peter Pan is in Neverland. But ConAgra's problems amount to more than peanuts. The company is also recalling more than 400,000 pounds of Banquet-brand pasta and meatball meals that may have been undercooked. (Consumers were warned, on a hotline, to look out for leaking, bulging, or rusting products, or those with a foul odor...
...revive the momentum of another of its brands, ConAgra is bringing Orville Redenbacher back to life in a series of ads recreating the bow-tied popcorn magnate digitally. It can only hope that campaign has some residual effect on its sister brand, helping bring it back in time before it got in this sticky situation...
...music to what he sees as a broader phenomenon in American society. “I started thinking about the larger culture of violence. If George Bush were in the rap game, he would probably outsell 50 Cent,” said Hurt. “His brand of hyperaggression, his inability to make any concessions, to acknowledge any mistakes, sends a message about masculinity that I find very troubling.” A clip of California Governor Arnold Schwarzenegger uttering the words “don’t be economic girlie-men” drew laughter. Ralph...
...those who want to pursue an unconventional or public service career, that price might prove to be a serious hindrance. The problem will be all the greater for your peers at less widely recognized colleges, many of whom will graduate with equally large debts and without a brand-name diploma to help boost their earnings potential. For them, the price of their higher education will be a lifelong burden...