Word: brandings
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...cachet of the Harvard brand name came into play on the bond market when the University sold $480 million of debt last week and beat benchmark interest rates—an indication that the University’s bonds remain in high demand despite Harvard’s budgetary troubles...
...motorization, where still only 1% of the 1 billion-plus population owns a car. Although India trails the world's largest emerging car market - China - its sheer size gives it untapped potential that carmakers can't ignore. A decade ago, Mercedes-Benz was the only luxury-car brand in India. In 2006, BMW opened up shop, and it was soon joined by Audi. Though high-end business still only constitutes 0.5% of the overall Indian car market, the brands are already selling more cars than in smaller countries like Malaysia and Thailand, where Mercedes and BMW have been active...
...still unaccustomed to the concept of outsourcing. Unlike CEOs in the U.S., executives in the developing world prefer to manage their technology in-house. The fact that Indian companies are relative unknowns in many parts of the world hasn't helped. Castelli says that one problem marketing the TCS brand name in Latin America has been that tata in Spanish means "daddy." "Nobody knew if we were talking about our father or the company owner or what," Castelli says. "It took time to explain that Tata was an Indian IT company...
...hitting the road. From Jan. 18-23, the Callbacks will shower Puerto Rican inns, plazas, and the San Jorge Children’s Hospital with music. If you're going to be nearby, check out the schedule on their Web site. The members are looking forward to performing a brand-new Spanish-language song, singer Kristina F. Latino ’13 said...
...been disappointed. I began my career as a writer at the Leader, and the seasoned editor's passion was infectious. His writing style and exposés were not for the faint-hearted. There were many fans and an equal number of critics who felt that the Leader's brand of journalism was salacious. But all agreed that he had brought something totally new to Sri Lankan media. He was threatened, sued and beaten up, and his house was fired at with automatic weapons. Still, he kept going. "I credit him for creating the space for those less courageous than...