Word: brandings
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...Janus was a company that had become a brand - more than that, a beacon. And not just to American moviegoers. In an interview later in his long career, Bergman complained about the shoddy treatment his early films had received in the U.S., with distributors splicing their own footage of nude women into the prints. Then, he said, two young fellows came to see him and showed him and his films the greatest respect. These were the two heads of Janus: Bryant Haliday and Cyrus Harvey...
...Fifty years after their founding of Janus Films, the company has evolved into the Criterion Collection, the foremost packager of DVDs of foreign and specialty films. I can't think of another area of popular art, or commerce, where one brand is considered the standard of excellence, so far above its competitors, as Criterion. Consider: that it's the only label to have its own section in many video stores; that a copy of the out-of-print "white ring" edition of Pier Paolo Pasolini's Salo has been bid up, last time I checked, to $1,025 on eBay...
...acetaminophen is affected. Only certain bottles of 500 mg caplets made by Perrigo Company were recalled. Perrigo sells its products to over 120 generic retailers, including Wal-Mart, CVS, Safeway and SuperValu. Products sold under the Tylenol label, the most popular brand of acetaminophen, are not affected. See www.fda.gov for a complete list of affected labels...
...Expanding to the world's second most populous market hardly seems loony. After all, no American sports league has exported its brand better than the NBA, which sells more than $750 million in merchandise overseas annually. Its games are broadcast in 215 countries. And India offers a growing, tech-savvy economy with a billion potential consumers - 60% of whom are below age 30 - who could sop up NBA merchandise and follow their favorite players on NBA.com...
Kristin Morgan, a brand engagement manager for Mr. Youth LLC—a marketing firm that works with JetBlue, also confirmed in an e-mail that “Blue Day” is not a prank...