Word: brandings
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...time when the major TV networks can't figure out what makes people laugh, Baron Cohen, 35, is the leader of a brand of aggressive, cheaply shot street comedy that stretches from the lowbrow Jackass to the more intellectual Stephen Colbert. It's the honesty of real reactions, mixed with the personal risk, that makes kids giggle in discomfort. Picking Kazakhstan, a real country, is part of that Andy Kaufmanesque confrontation, as is Baron Cohen's insistence on doing interviews as Borat. "There's something funny about it being a genuine place," says fellow British comedian David Baddiel, who went...
...city's most upscale neighborhoods. A week after they had moved, Waddah's brothers gave him $200 to buy a cell phone and some phone cards. The family had never owned a cell phone, and he was excited about buying one. Waddah got into his cousin's brand-new midnight blue Chevrolet Lumina. It was a short drive to the neighborhood's main drag, and he parked in front of a large cell-phone store. When he couldn't find a phone to his liking, he decided to try another store just across an alley. That's when...
...alerted local criminals. "Typically the kidnappers would do some homework, tracking the movements of the family, deciding on whom to grab and when," he says. Waddah believes it was an opportunity snatch: the kidnappers happened to be cruising the street and, when they saw him get out of a brand-new car, assumed he was rich. Later, during interrogations by his captors, the Chevrolet Lumina would come up again and again. "Whenever I said my family were too poor to pay ransom, they would hit me and say, 'Don't lie to us. We know what kind...
...wasn't until a patternmaker in his office suggested he use his name on the label that Tahari the brand was born. "I came from a broken, poor background, so nobody in my family ever wanted to be associated with this name. But then someone told me it was a beautiful name," he says...
...jacket and $172 to $448 for a dress--means that Elie Tahari is within reach of more women than are designer tags like Prada or Gucci. But the real secret to Tahari's success, according to the designer's wife Rory, who is the brand's creative director, is the way the clothes fit. "Elie doesn't do fittings on models; he fits the samples on real women," she says. And customers respond. Ann Stordahl, executive vice president for women's apparel at Neiman Marcus, says that Elie Tahari is one of the store's best-selling contemporary brands because...