Word: brandings
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...entrepreneur who aspires to create a French megabrand, is trying to do. He has persuaded several cooperatives in Bordeaux and around France to become shareholders in his firm, which is targeting the U.S. and Britain. Unlike his rivals, he's done exhaustive market research - the name of his brand, Chamarré, is itself a focus group?tested marketing creation - and some of his sales staff come from consumer-goods companies such as L'Oréal, rather than the wine business. "Winemakers don't know how to sell," he explains. "They'll just stick their nose in the glass...
...performance even than Australia's (albeit from a lower base). Innovative marketing has helped: Charles Back, for example, has enraged French authorities by making a successful Côtes-du-Rhône?style range that he calls Goats Do Roam. And Nick Dymoke-Marr, who created a new brand called Stormhoek, added a date-code indicator on the back of bottles that highlights when they should be consumed. The reasoning: "With most food products, the concept of sell-by date is well established." He's now trying to spread Stormhoek's reputation through wine-loving bloggers...
...guide, Tribe will likely remain at Harvard for many more years. His popularity among students isn’t waning—even after he admitted 80 to his constitutional law class this year, 150 were left on the wait list. And next year he will take on a brand new teaching challenge: a dozen Harvard undergraduates in a class called “Sex, Love, and Death in American...
...Dirty Bastard. He wears his cap backwards and spits rhymes with fierce energy and unbridled theatrics. Naturally, Loker Professor of English W. James Simpson thinks he’s awesome. Simpson admits that he’s not much of a hip-hop enthusiast, but Brinkman’s brand of rap—literary hip-hop, or lit-hop—is relevant to the medievalist; Brinkman translates “The Canterbury Tales” into the language of contemporary youth culture. “He preserves the kind of brilliance and surprise, the kind of linguistic pyrotechnics...
You’ll feel an inexplicable brand of joy, watching baseball in the sun while Harvard digs out from under snow...