Word: brandings
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...field got a high-profile, scholarly boost two years ago when a study by Baylor College of Medicine in Houston, Texas, published in the academic journal Neuro, used fMRI technology to determine that cola drinkers subconsciously have warmer feelings for the Coca-Cola brand, and that gives Coke an edge over Pepsi, even though Pepsi performs as well as Coke in blind taste tests...
...former head of Dell's Asian operations, Amelio took the helm last December, and is launching an ambitious gambit to seize international market share by expanding into every nook of the PC industry. Lenovo is introducing new products, building a complex global-distribution network and splurging on a brand-building campaign. The strategy could turn Lenovo into a far fiercer rival for Dell and HP than stately IBM was, and threatens to intensify the cutthroat competition that is a hallmark of the famously bloodthirsty PC business. "I eat, drink, sleep PCs," promises Amelio. "There is nothing else in my world...
...Dell are in his world, and they have well-established sales networks, a full range of products and famous brand names, especially in the U.S. "We joke, 'Lenovo who?' The challenge is that Lenovo doesn't have a brand name in the U.S.," says Samir Bhavnani, director of research at tech-information provider Current Analysis in San Diego. Even worse, Lenovo is being buffeted by the some- times tense relations between the West and China. In May the U.S. State Department said 16,000 PCs it had purchased from Lenovo wouldn't be used for classified work after a Congressman...
...bring Amelio two great assets: top talent and a top brand name. Former IBMers say they feel liberated after years of being marginalized as the red ink of Big Blue. "It was more fighting for survival at IBM," says Fran O'Sullivan, now a senior vice president at Lenovo. "We didn't talk about growing." After the acquisition, "there was a real entrepreneurial feel again." There were other benefits too: Lenovo got the rights to use the IBM brand name for five years and snatched the premier Think family of computers. ThinkPad notebooks boast some of the best technology...
...that other great Asian emerging market, India. After being trained in Beijing, Lenovo's India managers increased the number of resellers nearly 40%, to 1,100 so far this year. Chinese-designed PCs were introduced to expand the product line and Bollywood stars hired to pump up the brand. India is also introducing Lenovo's SMS information system, by which distributors send daily sales reports. That allows managers to quickly adjust prices and product mix based on real-time data. Results? Lenovo's India sales jumped 44% in the second quarter of 2006 from the year before, according...