Word: brandings
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...sent Jamie some pictures and talked up my brand to her, which I described as being a perfect blank slate?one that had been building equity not only because I write about myself ad nauseam but also because I talk about myself ad nauseam to my friends and family...
...Last year he hired veteran stylist Lori Goldstein to focus BCBG Max Azria, which will have its first runway show in five years this month in New York City. While price points for the line range from $100 to $600, Azria branched out in 2001 with an eponymous designer brand in the area of $300 to $2,000. "We did it for more freedom," he says. "It can be a tad fashion-forward, and we can play. There are no restrictions." Last month he opened the runway line's first flagship, a 2,700-sq.-ft. boutique on Hollywood...
MALKA, 45, A SHOE MAN FROM MONTREAL, says the company underwent some changes after he became president in 2001 (before that he headed the footwear division from its inception in 1995). "We decided it was important to not just have a single brand. So we created a multibrand, multichannel distribution concept, where you're selling 20 to 10,000 garments. This allows us to go from junior to haute couture, understand consumers from Tokyo to Wisconsin and mass merchants to Bergdorf Goodman. We're going to make sure that every one of our 16 brands has a voice...
...expect to come out of a Procter & Gamble or L'Oréal, no matter how many millions of dollars such conglomerates invest in research. But for smaller brands?many of which are hot targets?the more offbeat the idea, the better. Mathilde Thomas, co-founder of the French vinotherapy brand Caudalie, feels that smaller brands can take risks, ultimately, and that's what keeps the consumer interested...
...finding it they are. After all, 36% of Nuxe's sales in the U.S. are from the Internet, meaning that even before Nuxe permeates the American market, the American market is finding Nuxe?without advertising in national media. With greater awareness of niche brands through the Internet and elsewhere, the consumer is the driving force, opening up the market like never before. "This is the most exciting time for cosmetics," says Freedman, who is also working with Naturetis, a new organic skin-care brand from Vichy, France. "Right now there's so much possibility, and it's so refreshing after...