Word: brandings
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Indeed, companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, late last year had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. One counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads do register with viewers. But programming dominated the ninth area, which controls absorption - indeed, viewers were so absorbed by the programs that the other...
...field got a high-profile, scholarly boost two years ago when a study by Baylor College of Medicine in Houston - which was published in the academic journal Neuron - used FMRI technology to determine that cola drinkers subconsciously have warmer feelings for the Coca-Cola brand, and that gives Coke an edge over Pepsi, even though Pepsi performs as well as Coke in blind taste tests. Brain scanning is the field's dominant technology, but other technologies and techniques are used as well, often in conjunction with FMRIs. Magnetoencephalography (MEG), a technology that can read electrical signals pulsating from brain cells...
...President and his game plan. One problem with rerunning an old play is that the opposition figures out how to thwart it. Democrats, having largely steered clear of national-security issues in the 2002 and 2004 campaigns for fear their war reservations and civil-liberties concerns would brand them as effete, are embracing the topic, and they appear to have found their voice with a steady insistence that Iraq has been mishandled. Thus, for the first time in the five years since 9/11, national security is a jump ball...
...transferring name-brand al-Qaeda prisoners recognized as dangerous men - such as alleged 9/11 mastermind Khalid Sheikh Muhammad - to Guantanamo from secret detention abroad is likely to strengthen the rationale for the offshore facility, and for dispensing justice via military courts. It is also precisely because the Supreme Court has ruled that military tribunals do not offer detainees sufficient legal rights that the President has now urged Congress to pass legislation to address those concerns...
...Japanese imperial line is believed to be the oldest royal family in the world, stretching back 2,000 years or more, but today it may have been saved by a brand-new baby boy. At 8:27 this morning, Tokyo time, Japan's Princess Kiko - the wife of Prince Akishino, Emperor Akihito's second son - gave birth to her first boy. Because Crown Princess Masako has borne only a single daughter, and because Japanese law allows only males to ascend to the Chrysanthemum Throne, Kiko's 7.5 lb. baby will almost certainly be the future Emperor of Japan...