Word: brandings
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...After words of pro forma praise for Freston, who ascended to CEO after building the MTV unit into a lucrative global brand, Redstone made it clear that he and the company's other directors felt that the man who at one time was regarded as his heir apparent hadn't been bold enough as leader of the parent. "We love Tom, but the board felt that not enough was being done," Redstone said during a Tuesday morning conference call with investment analysts and journalists. "We were not moving as entrepreneurially and aggressively as we should. Our communication with Wall Street...
Esprit intends to invest $20 million a year in the U.S. business, but some retail-industry watchers say it may need to get more aggressive. To win customers in the U.S., Esprit has to spend more on splashy marketing to create new buzz around the brand, they say. "Word of mouth takes a long time to spread," says Marshal Cohen, a retail analyst at market-research firm NPD Group. "They've got to do more than open doors. This isn't the Field of Dreams." Meanwhile, analysts complain, the brand still fails to resonate, especially with younger consumers...
...applications, I want to thank Nancy Gibbs and Nathan Thornburgh for downplaying the idea that we all need to get into the Ivies [Aug. 21]. As the eldest in my family--and Asian as well--I have always had the feeling that I need to get into a name-brand college. Although I have tried everything to make my parents believe that small liberal-arts colleges can be as good, they still won't budge. It was even harder to get my mom to read your story. The article helped relieve some of the pressure my college counselor...
...incoming freshman at Columbia University, I felt that your portrayal of the Ivy League and its students was more than a bit unfair. Yes, students should look beyond the names of colleges, and parents shouldn't push their children to consider only name-brand schools. But students who decide after careful consideration that an Ivy League institution is the one for them shouldn't be seen simply as superficial élitists. Each of the eight Ivy League schools has a unique academic and social culture, as does every college. By practically applauding students who turned down the Ivies and omitting...
...Nicotine yield of one Newport 100 menthol cigarette--the highest of any brand and up 10% from what...