Word: brandings
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...high-tech fleets that have set up in the Mediterranean. Many Spanish and French fishing companies have used the subsidies to overhaul their fleets, installing sonar systems and new engines and hugely increasing capacity. "Fishermen used to have old wooden boats, but now most boats in the Mediterranean are brand new," says Alain Fonteneau, a marine biologist for the French government-run Institute of Development Research in Montpellier. Other technologies have contributed; tuna-ranching companies fly spotter planes throughout May over prime breeding grounds off Algeria, Libya and Turkey to track shoals of tuna. (During the rest of the breeding...
...alliance is working is because not only is there clarity of the principles, but that we follow the principles by the book. There is no difference between what we say, what we do, and what we think. And what we think is we are extremely cautious in maintaining the brand and corporate identity of each company, separate and distinct. We are extremely cautious about making sure that autonomous decision-making is being made. We are very cautious about the fact that anything happening in the alliance should be win-win. You're never in a situation where one wins...
World TeamTennis is a unique and upbeat brand of the game. Absent at Sunday’s match was the stodgy linesman shushing the audience between volleys, replaced instead by loudspeakers blaring Survivor’s “Eye of the Tiger.” Larry the Lobster, the Boston mascot, clapped his hands at every break point, and the audience, much of it under 14 years old, would respond in kind...
...Lynch steered her diesel truck across a landscape of grating sand and sucking mud, hauling 400 gallons of water in the rough direction of Baghdad on a mission that just felt bad. Back home, boys with tears in their eyes had offered to marry her, to build her a brand-new house, anything, to get her to stay forever in the high, green lonesome. She told them no, told them she was going to see the world...
...Martha Stewart turned their fields into reality TV long before reality TV did, making their personae inseparable from their work. Says Kara Janx, who finished fourth on last season's Runway: Celebrity "is part and parcel of being a designer today. When people know the person behind the brand, they become invested in it." That said, she adds, "I want to die as a good designer, not as a TV personality." As if that were even a choice anymore...