Word: brandings
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...eminent author of the article “Marketing Myopia” advised Berolzheimer to build a brand, pay attention to quality, and manage his new business separately from his historical family business. That brand became the Duraflame fireplace...
This is the final article in a four part series. Part 1: For Harvard, Luring Students Is All in the Brand Part 2: Recruiting a New Elite Part 3: Byerly's Eye On the Yard
...Some Egyptian women have gone so far as to adopt the niqab, the face-covering, head-to-toe formless black gown worn in Saudi Arabia, where religious police enforce the ultra-conservative Wahhabi brand of Islam. Anthropologist Huda Lutfi, who is unveiled, says that in the Egyptian context, the trend is not as regressive as it might seem to Westerners. "Women feel that as long as they are wearing the hijab, they are respected on the street in the eyes of men," she explains. "The hijab is not a movement for women to go back home, but to be comfortable...
...primary wrapper on our package. It is not recyclable; it is not compostable. We have been working on trying to find an answer to it for the past five years. We can't find one. [But] the person who runs our Luna brand found this company that makes purses out of wrappers. They can make backpacks, bracelets. Isn't that cool? We're trying to make the package recyclable or compostable, but we also asked, What can we do in the meantime...
...hotel for lovers of old-fashioned opulence. Still, everyone else should be happy with the 61 guest rooms and suites, where glass and white granite create an expansive feeling in what are actually quite compact spaces. Excellent lighting, free wireless Internet access and bathroom amenities from sought-after Czech brand Botanicus are other pluses. Dining is limited to snacks and light meals, but the nearby central business district offers plenty more options. You can expect to pass socialites and models on your way in and out: Ambience is a hit with local fashionistas, and the glacial Ambience Suite...