Word: brandings
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...their contracts with local school boards. In almost half of U.S. school districts, officials allow companies such as Coca-Cola and PepsiCo to sell soda in school vending machines or on-campus stores. Some school districts have exclusive arrangements with a soda company, which gets an opportunity to build brand loyalty among young consumers. In return, cash-starved schools receive up-front payments and in many cases a percentage of sales. The National Soft Drink Association claims that less than 10% of school districts have these exclusive arrangements, but that could still be as many as 1,200 districts. Studies...
...numbers, some colors, but they are all ways of instantly telling the people who work there, without scaring patients and visitors, that there's an emergency. Code red is typically a fire in the hospital; code blue is cardiac arrest. I was three weeks out of medical school, a brand new surgical intern (that is, a first-year resident) at the Brigham and Women's Hospital in Boston, when my days and nights began to be punctuated by the heady rush of codes...
...ever. After that: a repeat of her Junior Worlds glory. It was an improbable ending to a season that started off slowly; despite strong performances in Ivy play, Cross struggled in international competition. “There was a lot of rust there,” Crimson coach Peter Brand says. “But I think she revitalized and she gained some energy throughout the year. As we were moving forward through the season, it looked like she was getting stronger and stronger again.” That’s the way Cross works. Even though she achieved...
...bronze medal at the Intercollegiate Fencing Association championships, helping Harvard win the title. Less than 10 days later, Ungar won the NCAA Northeast Regional, clinching a berth in the national tournament.“He certainly peaked at the right time,” coach Peter Brand says. “During the year, he had his ups and downs, but ultimately, at the end of the year, it all came together for him.”Though Ungar got off to a slow start at the NCAA tournament, going an initial 3-4 in the round robin...
When thirteen tons of aluminum and steel have demanded a push, the type that higher powers never had in mind when they designed human bodies and charter buses, ordinary motorists have been known to get angry. Peter Brand, head coach of the Harvard men’s and women’s fencing teams, was getting there on February 12, the morning of the Ivy League tournament at Columbia. He took one last look through his bus window at the worst New York City snowstorm on record, a blizzard that dropped 26.9 inches of snow on Central Park, and grabbed...