Word: brandings
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...expansion wasn't complicated enough, Europe woke up last week to find a brand-new baby on its doorstep: the tiny republic of Montenegro, tucked between Albania and Croatia on the eastern Adriatic coast. By a slight majority, Montenegrins voted to break away from Serbia, driving the last nail in the coffin of what was once called Yugoslavia. It was a great victory for the leading advocate of independence, Prime Minister Milo Djukanovic, whose supporters were out on the streets of Podgorica, Cetinje and Budva celebrating, dressed in the bright red of their newly minted nation and waving flags, before...
...seconds in a test run to display the capability of Panasonic's new Oxyride Extreme Power batteries, released last year. Panasonic, best known for its consumer electronics, is planning to blast its way into the U.S. battery market with a new technology and a ton of aggressive brand campaigning. The company, a division of Japan's Matsushita Electric Industrial Co., craves no less than the top spot in the $4.1 billion U.S. disposable-battery industry. "When we decide we want to be No. 1 in a category, we will be No. 1," says Brian Kimberlin, director of marketing for Panasonic...
Forget about handbags for a moment and look around. Globe-trotting professionals with heavy laptops in tow are turning to upright rollers to transport their gear. The increasing popularity of those mobile offices has brought high fashion to what used to be a purely functional accessory. Suddenly every brand from Prada to Valentino is rolling luggage down the runway...
Some companies are trying to hide the functionality of luggage altogether. Valextra, the Italian high-end leather-goods brand, recently came out with the Avietta, a sleek leather briefcase sporting a hidden handle and silent synthetic wheels that took three years to develop. "I wanted to give the businessman something that could jump from the airplane right into a board meeting," says Massimo Suppancig, CEO of Valextra...
...DIED. Joyce Ballantyne Brand, 88, commercial artist who created the now-iconic Coppertone suntan lotion ad featuring a young girl whose bathing suit is being pulled down by a dog, exposing tan lines, accompanied by the slogan, "Don't be a paleface"; in Ocala, Florida. The illustrator, who did campaigns for Pampers and Coca-Cola and also painted pinup girls , employed her daughter Cheri, then 3, as the model for the famous ad. Cheri "worked cheap and was convenient," Brand said...