Word: brandings
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...Hong Kong's Magic Kingdom has so far been a little short on magic. The $1.8 billion theme park, which opened last September, was touted by Disney executives as its biggest, boldest effort to build its brand in China, a potentially vast new market for its toys, dvds and movies. The Hong Kong government?which aggressively wooed Disney and is the park's majority owner"hoped Disneyland would help secure the city's reputation as one of Asia's top tourist destinations. However, the conservative approach of Disney and its partner has produced a pint-sized park that...
...experience the Disney magic themselves [and] better share it with their passengers." And even if attendance lags for a while, Disney says the park is already benefiting its other businesses in Asia. Andy Bird, president of Walt Disney International, says there's been "a noticeable lift in our brand and character awareness" in China since the park's opening?for example, sales of Buzz Lightyear merchandise have jumped, in part because the character features in Disneyland's popular Astro Blasters ride. David Miller, an analyst at investment-banking firm Sanders Morris Harris in Los Angeles, agrees: "Hong Kong Disneyland...
...genre and the “young adult audience” are headed in. Formerly, the presence of pre-college woes as a theme in writing for the 14-and-up set was limited to a casual inquiry: How long will it take us to drive our brand-new Jeep from Sweet Valley High School to Sweet Valley University? Other installment series feature girls who seem eternally trapped in ninth grade—there is no sense of linear time, but there are a whole lot of winter semi-formals. The success of McCafferty’s three Jessica Darling...
...teach,” he says.WHAT MAKES A HARVARD MAN? Inevitably, the Harvard name draws curiosity to undergraduates like Nurse and Shortill. Skeptics of the program question the validity of a Harvard extension degree and whether undergraduates enroll in the ALB program only to capitalize on the Harvard brand, which they otherwise might not have had access to.For the class of 2010, the admissions rate at the College was 9.3 percent. The extension school has an open admission policy and students meeting certain criteria can enroll in degree programs.Shortill is aware of the critics. Cutting straight to the heart...
...aware that Victor Conte, the Willy Wonka of designer steroids, had provided him with anything more than supplements—“flax seed oil”—to bulk up. While cheating in baseball is rightly being scorned and receiving the attention it deserves, another brand of physician-prescribed cheating is all but ignored today. I’m talking about the cheating that takes place in the academic sphere under the guise of the learning disability—in particular that associated with Adderall.Today, many physicians prescribe Adderall tablets as if they are as harmless...