Word: brandings
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...sold exclusively at Bottega Veneta stores. The 20 styles?from a simple side table or small dining table to a python-skin bookcase?can be custom-ordered in a wide range of materials. "When we started the line, we thought about furniture as an accessory," says Maier, the brand's creative director. "I'm always moving things around in my house, and that kind of furniture is very hard to find?the low table to go behind a couch, for example...
...BREAK Method positions itself as a brand that benefits, above all, personal well-being. The company's mission, "People Against Dirty," points to the harmful ingredients in cleaners as the real pollutants in our homes. Two years ago, Method came out with a triple-concentrated biodegradable laundry detergent and now the competition is catching on (Unilever launched its version, All Small & Mighty, last fall). Lowry says that if all detergents were to switch to concentrated formula, it would save 400 million gal. of water and about 200 million lbs. of plastic a year...
DESIGN TOUCHSTONE Method is not only health conscious, but the brand's sleek packaging, conceived by award-winning industrial designer Karim Rashid, also redefines the category with scrubs and sprays that actually look stylish on countertops...
...BREAK Last year Seo founded the multimedia brand Simply Green. His goal is to show the public simple and stylish ways to help the environment. "The biggest issue with people is that they think living green is too hard, that it costs too much," he says. "I am providing solutions. I am teaching them how." Seo is the host of two shows, one on Sirius satellite radio and another on Lime Television, and he has written four books. His fifth one, Simply Green: Parties, will be published in June, and provides recipes and party-planning ideas with a focus...
Puma found success with such star athletes as Joe Namath and soccer king Pel�, who led the brand to superstardom in major arenas. Athletes such as Walt Frazier, Oscar de la Hoya, Martina Navratilova and Serena Williams followed suit, and Puma further revolutionized the category with the introduction of Velcro fasteners. Not content to stay in the stadium, Puma branched out, marrying sports with fashion in 1998 with a collection of Jil Sander--designed sneakers. Lines for Christy Turlington's Nuala brand followed, as did Evisu's True Love Never Dies jeans and collaborations with Philippe Starck and Alexander McQueen...