Word: brandings
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...office weathered mild ridicule from the Globe when it reported an advertisement on Harvard’s employment website seeking a director of internal communications to “assume leadership of branding efforts” within the College, creating “a unified brand for Harvard College across publications and websites...
...also conceal it. That is an insight the reader will arrive at long before Whitehead's protagonist does (you may possibly be aware of it before opening the book). In the meantime he mopes around town riffing on the ephemera of small-town America and indulging his obsession with brand names. The tone is light, by turns over- and underwritten. Our hero seems as uninterested in his fate...
...handbag consumers. With huge margins and high visibility, bags like Chlo's Paddington and Vuitton's Murakami can add hundreds of thousands of dollars to the bottom line, or a nice $300 million in the case of the Murakami. So luxury kings like Bernard Arnault, owner of mega-brand Louis Vuitton, fret over the star power of each one they produce...
...creative coup is often more the result of serendipity than science. Stuart Vevers, the young designer behind the suddenly hot British brand Mulberry, says creating an "It" bag is just dumb luck. He hit the jackpot three seasons ago when Kate Moss strolled through London carrying his Roxanne bag--a slouchy duffel in distressed leather. "I don't think you can create a hot handbag every season," says Vevers, who used to work at Vuitton. "You have to wait for your time...
Mogwai has always played a brand of music—brooding, instrumental post-rock—that their fans might call “challenging.” And challenging it is—not only for the listener, but for the band as well. It’s challenging to work in a genre that has become nearly synonymous with pretension. It’s challenging to maintain interest in sprawling, nine-minute epics. It’s challenging to acknowledge your influences without being labeled yet another Slint or Rodan copy...