Word: brandings
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...recent resignation of University President Lawrence H. Summers has predictably generated waves across the country. Harvard is not just an elite university; it has a special place in American culture because of its history, its influential professors, and undoubtedly its marketing of the Harvard brand. So the fact that Summers’ ouster became fodder for talk radio and national newspapers’ editorial pages is not surprising. Yet as an undergraduate at this fine university (and perhaps an aspiring journalist), it was disappointing to see the current fracas oversimplified and grossly misconstrued. Too often, newspapers and pundits have stated...
...medals, they compete for the attention and the dollars of press and buyers from all over the world. The prize could be an "It" handbag with the potential to add hundreds of thousands of dollars to the bottom line, or a winning collection that elevates a designer or a brand to the top of fashion's scoreboard...
...brands like Fendi and Bottega Veneta, the season's minimalist mood--and requisite plain wool coats and skinny pants--seemed to provide merely a clean backdrop for more ornate (and more profitable) accessories like handbags. And ornate's the word: Fendi's new Palazzo bag, a bucket shape with gold etching, was inspired by the brand's new Roman headquarters, while Bottega Veneta's Madagascar bag is made out of vegetable-dyed crocodile...
Talk like that makes some of the locals crazy. What they fear is that the city will come back as a Disneyfied version of itself, full of national-brand replicas of its homebred culture--a giant House of Blues. The city's delicate cultural ecosystems may be the thing hardest for government intervention to preserve. There are plans all the same, so far mostly unfunded, to help get artists and musicians back to work in a city where the arts were both a spiritual lifeblood and a significant source of revenue. Jazz trumpeter Wynton Marsalis, a New Orleans native...
...colonial school for ministers, has become enormous and rich. It is renowned all over the world. It isn't exactly a business, but if it were, its ability to raise its prices and see demand consistently increase would be remarkable. General Motors would love to have Harvard's magic brand identity and inexhaustible customer loyalty...