Word: brandings
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...territory in which bin Laden may be hiding remains forbidding to outsiders. In pockets of Pakistan's borderlands, a resurgent Taliban has begun to impose its extreme brand of Islamic law, including a ban on music and the Internet, and the summary execution of criminals. Some counterterrorism experts, though, are cautiously optimistic that the turmoil in al-Qaeda's high command they hope was caused by the strike in Damadola may force its leaders to expose themselves. "You got to presume that all the al-Qaeda guys are asking each other who got smoked," says a former U.S. intelligence official...
...past seven years on mature economies, it is locked in a global contest with its chief rival, Citigroup, to tap the pocketbooks of the world's newly rich. From South Korea to India to Brazil, HSBC is expanding its branch network, launching new financial products and marketing its brand. In December HSBC acquired 10% of Vietnam's Techcombank; in November HSBC said it planned to launch the first independent investment bank in Saudi Arabia; and in late October it purchased 70% of an investment bank called Dar Es Salaam in, of all places, Iraq. Says Stephen Green, HSBC's global...
...fourth largest profit generator for HSBC globally (after the U.S., Britain and Hong Kong). The success in Mexico has been spurred by an unusual marketing campaign. Executives discovered that the HSBC name is a tongue twister in Spanish, so it launched ads to teach Mexicans how to pronounce the brand correctly. In one TV spot, a man in an HSBC tie leads a crowd at a soccer match in an H-S-B-C cheer...
...than GM, in part because it is smaller by about one-third in the U.S. While GM is awash in red ink, Ford Motor overall is still profitable, thanks to trucks like the F-150 and its finance and global business, which includes Mazda, Volvo and Land Rover. (Another brand, Jaguar, is losing money.) On the cost side, the U.S. carmakers are dragged down by the huge burden of benefits for retired workers, such as health care, which account for $930 of the cost of each of GM's vehicles, $560 of Ford's and only $110 of Toyota...
...dusting of fake stubble for Vincent's smooth, pink, ladylike cheeks--"I was always thinking, Is it coming off? I always had this little hanky. I'm sure people thought it was really affected. I was always going to the bathroom to check it." Plus, Ned had a brand-new manly attitude. "One of the things I picked up as a man was projecting a certain confidence and authority and entitlement," Vincent says. "As a woman, you're often apologizing for things...