Word: brandings
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...world of aging boomers, both companies see vigorous opportunity. Says Allergan vice president Bob Rhatigan: "Our product [will get] more brand exposure." For the $920 million Elizabeth Arden, which two weeks ago cut its 2006 fiscal earnings forecast because of depressed consumer spending in Europe, Prevage could help it break through the cluttered $7 billion antiaging skin-care market--and give its sagging profits a lift...
...teacher and a mother of two, Anne Betz knows how important a good school is to the life of a small town. Still, it wasn't until Katrina had practically destroyed her hometown of Pass Christian, Miss., and reduced her brand-new house to a mere concrete slab that Betz, 37, realized what a lifesaver a good school could...
...Italy, she was used to kinder climes ... and better moisturizers. So she made a virtue out of necessity and started concocting her own, using an ingredient native to her country of birth: shea butter. Since 2002 she has sold the moisturizer and other homemade bath products under her Cioccolatina brand (www.cioccolatina.co.uk). Adherents are gluttons for her Tiramisu body butter, Rooibos soap, Ashanti Gold soap and La Mocha body scrub?and enjoy a clear conscience as well as clear skin. The shea and other ingredients come from individual Ghanaian producers or farmer-run co-ops; sellers are guaranteed a fair price...
...Some among your roommates might be interested in buying brand name towel racks, spending a small fortune on a Persian rug, or other furniture budget busters. Don’t fret. Here are a couple of strategies that will help,” offers the guide. The language recognizes a common problem faced by low-income students at Harvard: the shock of entering a community where affluence is the norm...
...Efforts like the “Shoestring Strategies” are one method of easing this tough transition—and, in marketing terms, a way to soften Harvard’s image and signal a shift in its brand identity. The budget guide isn’t just for current students; prospective applicants can find a copy in PDF format on the College’s admissions website. Alongside the online guide is a new feature: streaming videos featuring an ethnically and geographically diverse group of undergraduates discussing their Harvard experiences. The videos are divided into sections such...