Word: brandings
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...hoping to rectify that, however, in the near future. As Ross says, “Our goal is to have a little front, like the Mafia”—an Adult Swim club through which the duo can further their goal of building up the brand in the Harvard community. Whether they’re successful or not, Harvard can look forward to several more Adult Swim-sponsored events in the coming months. If this listening party is any indication, they will feature free posters and a vague air of bewilderment and end somewhat earlier than anticipated. Such...
...much different” said Hamm. “We don’t issue paper tickets; we encourage our customers to book online and print their own tickets.” In addition to lower ticket prices, JetBlue hopes to attract potential customers with its fleet of brand-new 100-seat Embraer 190 jets. Along with the traditional leather seats, travelers on the 70-minute Boston-New York flight can enjoy such amenities as 36 channels of free DIRECTV programming on 6.8” LCD monitors and more than 100 channels of XM Satellite Radio. While many students...
...into homes, ready to make pronouncements from under a glossy page. NBC, so worried that the whole network will shrivel up and die, took it one disturbing step further by adding television monitors featuring clips of the show to the shirts of some officially titled “Adwalker-brand ambassadors” (read: pretty women) in Santa Monica at an outside mini-premiere of “Earl”—ensuring that the “this show will follow you EVERYWHERE” vibe was maintained...
Even Mercedes' German rivals, while eager to exploit the sales opportunity, are rooting for a modest recovery. "In the end it's also a German brand," says Ralph Weyler, the board member responsible for sales and marketing at Audi. "Generally, it prompts the discussion, Are the Japanese better than the Germans? We're all thrown into the same...
...recent $120 million deal with SPI Group to extend its U.S. distribution rights for Stolichnaya--second to Absolut vodka in the U.S. and second globally--to the rest of the world. "Good for them," says New York City--based industry expert Steven Olson, whose clients include Diageo. "Owning a brand is one thing, but what are you owning? Distribution of Stoli will be far more profitable than owning Grey Goose [bought by Bacardi for $2 billion]. It's a much smarter move...