Word: brandings
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...came in when the OFSA was virtually a brand new office. She basically started from scratch and helped make the Greek system here what it is—one of the strongest and the second largest Greek system in the country,” said Ashley L. Higgins, a Cornell senior and president of the school’s Panhellenic Association. “Suzy helped envision a new structure on how to help the [Greek] community relate better to themselves as well as to the university...
...brand trying to stand out in a crowded field, such a ban is a boon for business. Who doesn't want the forbidden fruit? The buzz plus a technology that delivers on its promise--the winner of a recent 3,100-mile ultramarathon in New York City, not sanctioned by USA Track & Field, finished the race in Spiras--has helped the company's sales jump, from $650,000 in 2002 to $3.9 million last year. The company now turns a profit and is on pace to double sales, to $8 million in 2005. "Spira is already comparable to the best...
Spira has also carved a niche among people with foot ailments. But in the athletic market, which gives a sneaker stature, Spira is still near the starting blocks. Runners won't sprint to pay $130, the cost of a high-tech Spira, for a brand they have never heard of. Plus, the sneakers aren't dashing. "They're ugly," says Andy Krafsur. Spiras are in 700 retail shops, but they didn't test well at Foot Locker, the 4,000-store giant. "We need to establish ourselves in the small stores where people explain the technology," says Krafsur. "That...
...President's spokespeople have taken to calling this the "blame game." His critics call it "accountability." However you brand the process, you should get used to it. Republicans in Congress have announced a joint inquiry with Democrats. But the Democrats are refusing to cooperate because they want an independent commission. No matter how the reckoning goes, TIME's investigation reveals at least four places where the system broke down...
...million puffers adding five million more each year and few restrictions on advertising would make the People's Republic the jewel in the crown of global cigarette marketing plans. In keeping with its World Trade Organization promises, China has been slowly opening its domestic market to foreign brands, lowering tariffs from 65% to 25% in 2004, and streamlining the rules for sales and distribution. British American Tobacco has tried (so far unsuccessfully) to set up a joint venture to manufacture cigarettes in China. U.S. giant Altria, formerly Philip Morris, has also been negotiating with the government to manufacture and sell...