Word: brandings
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Other arguments in this new brand of anti-Darwinism focus on missing pieces in the fossil record, particularly the Cambrian period, when there was an explosion of novel species. Still other advocates, including mathematician, philosopher and theologian William Dembski, who is heading up a new center for intelligent design at Southern Baptist Theological Seminary, use the mathematics of probability to try to show that chance mutations and natural selection cannot account for nature's complexity. In contrast to earlier opponents to Darwin, many proponents of intelligent design accept some role for evolution--heresy to some creationists. They are also careful...
Executives at Nickelodeon Networks aren't kidding when they say they're going to take the Nick brand "everywhere that kids are." In May the Viacom-owned kids-entertainment company partnered with Holiday Inn Hotels & Resorts to open the first Nickelodeon Family Suites by Holiday Inn, a $110 million theme resort in Orlando, Fla. Drawing on the success of its wildly popular series like Dora the Explorer and SpongeBob SquarePants, which racked up $1.5 billion in retail sales alone last year, Nickelodeon is positioning itself at the center of the technology-driven environment its audience inhabits. TurboNick, launched several weeks...
...Hortons restaurant chain, thinks so. Since Wendy's International bought the Canadian institution in 1995, Tim's (as the chain is often called) has opened more than 250 stores in the U.S., and it plans to double that number by 2008. "We would like to become the biggest brand in the U.S.," House avows...
Much of the hand wringing over the sale of Maytag--particularly when a Chinese firm put in a bid--came from nostalgia over the brand. The Maytag repairman may be one of the most recognized brands in America, but the company has to keep the name fresh. Though it has cast a younger, buffer repairman, Maytag has been selling the same idea--we're the old reliable--even as consumers' tastes shifted toward more sophisticated products. That left an opening for specialty lines from GE and Whirlpool and upstarts like LG and Samsung. Thanks to stylish marketing, those brands...
BUCK UP THE BRAND...