Word: brandings
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Viacom) swallowed for $8.3 billion in 1999, Moreno, 58, has been guided by a basic mantra: "When you take a risk, you're either thinking you're real smart or you're real dumb." Moreno is feeling pretty bright right now as he moves to expand the Angels brand throughout the 16.7 million-strong Los Angeles metropolitan area--and beyond--by phasing out a small-market moniker. "If you're going to niche market," says Moreno, "you're going to get trapped...
Perhaps then it is more than a coincidence that the first brand-name whistle-blower was a woman. In Greek mythology, Cassandra had the gift of prophecy. She correctly predicted the outcome of many events, warning the Trojans, for example, in “The Aeneid,” against accepting a wooden horse as a “gift” from their Greek opponents. However, when Cassandra spurned the god Apollo as a lover, he retaliated by making anyone who heard her prophecies believe they were lies. It was mostly men who disbelieved her, leading inevitably to disaster...
...from competitors, Sharp was essentially an assembler, cranking out televisions that were always a little too expensive and too poorly engineered to attract many customers. It was a dispiriting struggle, says Machida: "If you are in electronics manufacturing and you are not strong in TVs, your business and your brand image will suffer...
...first flat-panel LCD television in 1987, and dabbled in LCD televisions throughout the 1990s. Building on this head start, Machida moved LCD TVs to the forefront of Sharp's strategy. He spent heavily over three years on the design, manufacture and marketing of a new flagship TV brand dubbed Aquos?and his bet paid off. Launched in January 2001?a moment referred to inside the company as "the Big Bang"?Aquos quickly became the coolest name in TVs since the Sony Trinitron in the late 1960s. Sharp is now the world's biggest seller of LCD televisions, accounting...
...will be required to come with a digital tuner by July 2007, and in Germany, digital broadcasts will commence in time for the 2006 World Cup soccer tournament. During this sea change, Sharp intends to use Aquos as the product that burnishes its reputation as a top-tier global brand. Already, international business accounts for about half of Sharp's overall revenues, with buoyant sales of its high-end TVs in the U.S. and Europe driving these gains. The company has also benefited abroad from the launch last fall of a worldwide branding campaign, including ads produced by Wieden+Kennedy...