Word: brandings
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...Francisco Bay area, the place to be is the Well, where Counterculture Editor Stewart Brand files wry comments on current affairs in the telegraphic style he perfected in the Whole Earth Catalogs. On the Electronic Information Exchange System (EIES) in Newark, Murray Turoff, co-author of the influential Network Nation, brainstorms with a highbrow group of 1,200 executives and writers that has included such luminaries as Author Alvin Toffler...
...Some of the 180 participants were employees of firms like Citibank and AT&T that have built networks for their own internal use. Many were products of the counterculture and Me generations who now seek fulfillment in networking. "The business is just rife with spiritual odd fellows," says Stewart Brand. "They've found something that really does expand their consciousness...
...twirling lariats snag it, front and back. When the ropes hit their mark, Knox dashes out, yanks the tail and upends the bawling animal. Before the dust can rise, Knox is on his knees, pinning a front leg back to immobilize the calf. Other cowpunchers burn the brand, vaccinate the animal and castrate it. No wasted motion, no unnecessary energy...
...chief guardian of the Victa and Sunbeam brands today is Ian Campbell, managing director of GUD Holdings. The tall, trim Campbell has a modest office in Melbourne's western suburbs above a plant that once made Ryco oil filters for automobiles. But last month, after reducing his workforce from 600 six years ago to just 50, Campbell closed the factory. Ryco-brand products will now be made overseas. "The total cost of labor for a process worker is $A49,000 a year. In China, it's $A2,500 a year. Add the cost of shipping and other things...
...service, that argument doesn't hold water." However, China does present a significant new challenge for Campbell when it comes to Victa, which also benefits from cheaper component costs for its lawnmowers. The company has traditionally held about 50% of local sales. But in the past year, a new brand called Talon, made in China, has entered Australia and has already taken an estimated 20% of the market. "The Chinese are trying to eat my lunch," says Campbell. The drought and city water restrictions are already hurting Victa, but Campbell has an ace up his sleeve. In coming months, Victa...