Word: brandings
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...dipped from $7.5 million in 1983 to $6.9 million last year, but Brown is confident enough to have launched two new magazines, Guns & Action and Combat Weapons, in the past year. He views the country's recent outbreak of Rambomania as proof that the climate is improving for his brand of journalism. Even though Soldier of Fortune is always certain to draw hoots of disapproval, the Colonel is not the kind to care. Ambling through the office in faded jeans and T shirt, cracking jokes with editors, squirting streams of chewing tobacco into strategically placed spittoons, Bob Brown is happy...
...every-man-for-himself tradition that has made the Texas brand of individualism legendary, Houston has always shied away from the idea of zoning. It refused to govern growth even during the years when the town was lunging and sprawling its way to becoming the nation's fourth-largest city (pop. 1,726,000). Now Houstonians are beginning to notice that big corporations and the builders of futuristic skyscrapers have not been the only beneficiaries of the unregulated boom. Their town has become a leading contender for a little coveted title: America's Pornography Capital...
Consumer-product companies have been going private as well. Mary Kay Ash, chairman of Mary Kay Cosmetics, last May began a $300 million buyout of her company. In August, San Francisco-based Levi Strauss, the largest brand-name clothing maker in the U.S., was acquired for $1.48 billion by a group headed by corporate executives and descendants of the company's founder...
...issue is the future of the Philippines. With one stroke, Marcos had plunged his 7,000-island archipelago and its 54 million people into a new period of political uncertainty. Did his announcement herald a long-awaited democratic solution for a country that is simultaneously being choked by Marcos' brand of authoritarianism and threatened by a growing Communist insurgency? Or was it just a ploy to fend off the anti-Marcos criticism that has reached a new crescendo in the streets of Manila and the corridors of Washington...
...outfits were introduced in 1983, but they did poorly. Capri Beachwear, which marketed the apparel, filed for bankruptcy about a year later. Names can still help if the quality is good and the price is right. Tennis Player Evonne Goolagong Cawley and Supermodel Cheryl Tiegs have launched successful name-brand clothes in the past five years. AUTOS Resuscitating...