Word: brandings
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...cash registers whirring. Some close to Palin believe she quit the governor's job to trade the crushing legal bills stemming from the various ethics complaints filed against her for the cash that comes with speaking engagements and book deals. For now, she's all about polishing her brand for its purchasing - not its political - power...
...temper tantrums. Now it's their parents who are having the biggest fits. On Monday the U.S. Consumer Product Safety Commission (CPSC) announced a stunning recall of some 1 million Maclaren strollers that were released nationwide from 1999 through November of this year. Maclaren, the 42-year-old British brand, is wildly popular among the young-urban-professional set. The strollers are light, compatible and upscale but not terribly expensive (the recalled models cost from $100 to $360). (See the top 10 product recalls...
...nature of the product will make Maclaren's task even harder. "Anything relative to child safety tends to be off-the-charts viral," says Pete Blackshaw, a brand consultant for Nielsen Online. According to Blackshaw's data, new mothers are three times more likely than others to use social media and start blogs. "Given the higher order of sensitivity, parents are much more diligent," says Blackshaw. "They want to talk to friends, family and even strangers about their decisions. They'll go the extra distance...
...past 20 years or more, Japan has successfully sold its superinfectious brand of pop music in other Asian markets. Now the South Koreans want to follow suit. The vocalist Rain - among the TIME 100 in 2006 - remains the international face of K-pop, but a host of other artists are eager to follow in his wake. Their appeal to Western audiences remains niche - Rain himself has struggled to make an impression in the U.S., despite a ton of MTV appearances and onstage backup from the likes of Omarion and Diddy. That leaves Japan as the prime foreign market...
...only non-NATO country to be rated “free” in Freedom House’s most recent analysis of the former Soviet Socialist Republics, and even democratic Ukraine is the focus of Russian attempts to influence its presidential election in January. Although Western brand names are making inroads in many of these countries, opening stores and making goods available that would have been unheard of in communist days, democratic elections and free speech are often still lacking...