Word: brandings
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DIED. FRANK PERDUE, 84, folksy chicken tycoon; in Salisbury, Md.; of an undisclosed ailment. Perdue helped his father turn the family's chicken-raising business into a brand-name poultry powerhouse. His company's ubiquitous TV ads featured a crusty Perdue uttering the slogan "It takes a tough man to make a tender chicken," and sales took wing, from $56 million in 1970 to more than $1.2 billion in 1991, when he turned over daily operations of the company...
...iconic style magazine marks its quarter century Summits of Style Esoteric treatments in a minimalist setting A Starflyer Is Born In-flight comfort with an internet connection in every seat Take a Hike Destinations to restore your sense of wonder There aren't many head-to-head studies of brand-name diet regimens, and now we know why. When scientists assigned 160 overweight or obese adults to one of four diets - Atkins, Ornish, Weight Watchers or Zone - the results were hardly dramatic. After a year of dieting, the average weight loss for women was about...
...Disney's games and wallpaper images of characters like the Incredibles have done well, but the company is still trying to figure out how to translate its movies and television shows to the mobile-phone environment. "Having a wireless strategy will have to be a part of any brand strategy," says Clint Wheelock, an analyst with NPD Group. "What they're all struggling with right now is to figure out what the business model should be." Shapiro admits that finding the right form for wireless keeps him up at night, but Disney is committed to figuring it out. "We think...
...while, they were right. The name-brand hosts, comics Al Franken and Janeane Garofalo, were audio amateurs. In their on-the-job training, three hours a day, they learned that comedy is easy, radio is hard. The most persuasive hosts were radio veterans Randi Rhodes and Rachel Maddow. But Air America came close to folding for a reason the right couldn't have guessed: it ran out of liberal fat cats and went broke in two weeks. When its checks bounced, it lost stations in Los Angeles and Chicago. As the documentary Left of the Dial (on HBO this week...
...Teatrul Mic (Small Theater) in Bucharest to sell-out crowds and positive reviews. The play mocks the Ceausescus' megalomania and drive for absolute power, but it also makes the point that, for better or worse, the despised couple put Romania on the map. "Then, as now, Ceausescu is the brand of this country," says Denis Dinulescu, who wrote the script in 1994 but only now found someone to stage...