Word: brandings
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...says Alex Pallete of the Hispanic ad agency Vidal Partnership. But their Latin world is remarkably diverse, which means that advertisers must hit common cultural cues and appeal to U.S. Latinos' shared values and experiences-like close-knit families or having loved ones in another country-while reinforcing the brand identities that Hispanics recognize. Casting agents often seek neutral accents and ethnically appropriate actors who appeal to a broad spectrum, a task more complicated than it seems, even though about 67% of U.S. Latinos are of Mexican heritage. In some Latin American countries, people with the lightest skin color make...
...child at that point." Early in the decade, Longo became famous for large-scale realistic drawings of business-suited men and women in lurching, heaving postures--a not-bad portrait of the young middle classes being buffeted by their times. Midway through the decade, taste changed, and a cooler brand of conceptual art came into favor. His star plummeted. "A lot of us grew up in public," he says. "In a weird way that often means you have to fail in public too. I became a poster child for the '80s." In the past few years, Longo has begun showing...
...writer who committed suicide in New York City in 1990. Even before Schnabel began directing, Longo directed a film, Johnny Mnemonic, starring Keanu Reeves in a futuristic film noir. So did David Salle, the painter whose voyeuristic conjunctions and overlays of imagery from all over had made him another brand name in Boone's stable. But only Schnabel has actually launched a plausible career for himself as a director. Although he still exhibits art and had a large retrospective in Frankfurt last year, his next movie project is likely to overshadow anything he has done lately for a gallery...
...characterise a new Singapore hotel Identity Parade An iconic style magazine marks its quarter century Summits of Style Esoteric treatments in a minimalist setting A Starflyer Is Born In-flight comfort with an internet connection in every seat Take a Hike Destinations to restore your sense of wonder the brand of this country," says Denis Dinulescu, who wrote the script in 1994 but only now found someone to stage it. A Day in the Life opens during the couple's early years, when Nicolae was a humble shoemaker and Elena sold seeds at the Bucharest market, then traces the Ceausescus...
Eleven years ago, an obstetrician in Salt Lake City, Utah, delivered a brand-spanking-new franchise into the world. Noting that pregnant women seemed to have an insatiable appetite for ultrasound images of their babies, Dr. Leon Hansen set up a retail offshoot of his practice that offered high-tech images in a low-rent setting--a mall. Women soon flocked there to buy sonogram videos and pictures made strictly for keepsake purposes. Hansen has since sold his stake in Fetal Fotos, but the business is booming with a dozen outlets across the country and a host of imitators with...