Word: brandings
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...Before the recession, Audi's stated goal was to surpass BMW and Mercedes as the top-selling luxury brand. Is that still doable? We said we wanted to be the most successful premium car company in the world. Many people interpret this as meaning we want to sell the most cars. To us, success is defined more broadly than that. Worldwide, we broke through the 1 million mark [in total sales] for the first time last year, which places us in a very strong No. 3 position globally [behind BMW and Mercedes]. But we want to be the most successful...
...Critics say the SVP, the largest party in Switzerland's coalition government, has taken advantage of the country's unique brand of direct democracy to push its populist, anti-immigrant agenda on the Swiss electorate. Citizens have the right to propose new laws in Switzerland - the only thing they need to force a nationwide vote on an initiative is a petition of 100,000 signatures. "Right-wing initiatives like the minaret one can misuse the system," says Marcel Stüssi, a lecturer in human-rights law at the University of Lucerne. He says the ban, should it be approved...
...there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television. "There is only one [children's] cereal brand in the U.S. that would be allowed to be advertised on TV in the U.K., and that's Frosted Mini-Wheats because of the amount of fiber," says Jennifer Harris, who spearheaded the Rudd research...
...Mandela, who will be 91 this year, rarely appears in public and increasingly relies on the managers of his foundation to manage his affairs. Now they're grappling with a tricky issue: At what point does a very famous man become a private brand, a legacy to be protected? And is it possible to copyright history...
SIGG's trendy aluminum water bottles have scored a lot of free advertising in recent years. In Touch Weekly raved about how Madonna's kids sipped from the lightweight, eco-conscious and super-cute bottles. Julia Roberts was photographed with one. Jennifer Garner was too. The Swiss brand became the must-have accessory as consumers rushed to find alternatives to plastic bottles that contained bisphenol-A (BPA), a controversial chemical used to harden plastics, which some studies have linked to diabetes, premature puberty in girls and reduced sperm count in men. SIGG's reusable aluminum bottles seemed the perfect antidote...