Word: brandings
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Unless he can find a national audience to scream at in the next week, it looks like Howard Dean will be the next Chairman of the Democratic National Committee (DNC). For a party that rejected Dean’s brand of loud-mouthed liberalism in the primary and then got spanked in November, this may seem like an odd choice. But Dean didn’t get elected by playing to the left wing of the party. If anything, Dean’s success stems from his willingness to cater to state Democratic Party organizations that...
...states, but he has supported proposals that would put more money, and therefore more power, in the hands of state organizations. Dean calls it “grassroots.” It fits with his “outside the Beltway” rhetoric. But Dean’s brand of localism needs a few tweaks if it is going to work...
...Fake Watch Brand-name cigarettes are hazardous enough, but illicit counterfeits are even worse for your health. According to a University of St. Andrews' study in December, counterfeits contain up to five times more carcinogens such as cadmium and arsenic. One hundred million counterfeit cigarettes are made in China each year (about 85% of the world's total), according to the country's State Tobacco Monopoly Administration, which is now trying to snuff out the fakes. Last week, officials in Henan, China's second largest tobacco-growing province, torched $360,000 worth of contraband cigarettes...
...response to the Axe onslaught, Old Spice created Red Zone Body Spray in 2004, marketing its purported lasting scent. "Old Spice represents honesty, and we do that with straightforward ads," says Carl Stealey, P&G's brand manager. The company also signed up NASCAR driver Tony Stewart and Chicago Bears linebacker Brian Urlacher as spokesmen. Gillette, meanwhile, is introducing its new body spray, Tag, this month with a suggested retail price slightly higher than...
...five years ago, when Westin launched the "Heavenly Bed," a pillow-top mattress with crisp white linens. Since then, virtually every hotel chain has joined the battle. Last fall, for instance, Radisson Hotels began installing 90,000 Select Comfort firmness-adjustable beds. And Four Points hotels (Westin's sister brand) is adding new 11.5-in. Sealy plush-top beds. --Dody Tsiantar