Word: brandings
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...Kofola is already No. 1. What's its secret? Price, for one: Kofola is 25% cheaper. But Kofola also knows its audience: its award-winning marketing appeals to both communist nostalgia and youthful rebelliousness. "In the postrevolutionary years, people wanted everything new," says Bretislav Kolácek, Kofola's brand manager. "Today, people are returning to the familiar." Next year, Kofola's producer starts bottling its fruit drinks in Poland; it already distributes there. The cola could well follow. Sounds like the real thing. - By Jan Stojaspal Remaking The News BBC Director General Mark Thompson unveiled one of the biggest...
...alone in worrying about China's new overseas business adventures. A small but growing number of firms are trying to claw their way into world markets by buying foreign companies. Last year, Guangdong-based TCL bought the television arm of French electronics behemoth Thomson, which gave it the RCA brand. Shanghai Automotive Industry Corp. is in talks to acquire the very English MG Rover, and has already bought Korean SUV maker Ssangyong. A consortium of Chinese companies bid on the Canadian mining firm Noranda. According to a recent study by Bain & Co., China's foreign investments will reach $86 billion...
...talks with IBM, and an all-night negotiating session ended last Wednesday morning when the head of the Lenovo team sent a text message reading, "Everything is O.K.," to CEO Yang Yuanqing. Yang quickly approved a deal that gives Lenovo ownership of one of the world's most trusted brands. For the next 18 months, household-name products like ThinkPad will carry IBM's name. After that they'll switch to both the Lenovo and IBM brands, and in five years "there will be no more IBM personal computers," says Yang, who will leave his post to become chairman. Lenovo...
...that few of the Asian firms that have succeeded overseas bought their way there. Japanese automakers Toyota and Honda enjoyed years of protected markets at home, then set up operations abroad that introduced new production techniques or superior engineering. In Korea, Samsung and Hyundai took decades to build respected brands. By contrast, electronics maker LG failed to establish a thriving business from its shortcut purchase of the TV brand Zenith?though it has recently been much more successful in penetrating global markets by pushing its own brand. Chinese acquirers will face similar challenges. TCL has yet to explain...
...University has expressed interest in taking over the 213-unit Charlesview Apartment complex, which overlooks Harvard’s athletic fields. The University has proposed building a brand-new housing complex elsewhere for the tenants in order to make way for its new Allston campus...