Word: brandings
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While the GPI may be the CVS brand Minoxidil to the BCS’s Rogaine, the I-AA version is very still instructive and is one of the top predictors of which teams will ultimately qualify for the playoffs—which, incidentally, the Ivy League is still barred from participating in by its “athletic-savvy” presidents...
Whatever the reason, the extended keg ban just doesn’t make sense. Banning kegs once more will only increase the consumption of hard alcohol at and before the Game. Harpoon may have a scary brand name, but Smirnoff is the real way to kill someone. Furthermore, keg ban or not, and United Liquors men or not, the College is never going to rid itself of responsibility if a student drinks too much and dies. There are too many people serving too much alcohol. The College would be better off reinstating kegs, restricting dangerous hard alcohol and focusing...
...Marketing Association, predicts that viral ads will increasingly harness technology like camera phones. Since "moblogs," or group photo blogs, get tens of thousands of camera-phone images a day, viral marketers are gearing up to let customers chime in visually as well as verbally about their love for a brand of blue jeans or soft drink...
Tsutsumi sometimes gets it wrong, but that's often, he says, because a designer is too cautious. "Subdued clothes are no good. You need a bit of a cutting edge," he says. For the near future, Tsutsumi is already placing bets. He is excited about a brand called Gilfy, which he describes as surfwear for older teens and young women. "Beach clothes for high schoolers have been popular for a long time," he says, "but Gilfy gives it a more mature spin...
...getting squeezed. Procter & Gamble, maker of archrival Crest toothpaste, is starting to see the results of an aggressive marketing campaign, including a massive jump in ad spends and primo placement on nbc's reality-TV show The Apprentice. One result: Colgate-Palmolive's toothpaste business, anchored in the eponymous brand, is losing market share. Though still the category leader in the U.S. and globally, Colgate has seen U.S. share slip, from 35.3% at the beginning of 2003 to 33.3% during the second quarter of this year, according to Smith Barney stock research. In September, Colgate said its second-half profits...